Hardware · Strategy · Work in Progress

Analogger

Physical music is having a cultural renaissance.
It has no data layer. Analogger is the fix.

The Observation

Streaming gives artists everything — play counts, listener geography, repeat behavior, engagement signals. A cassette sale gives them nothing after the point of purchase. The most intimate listening format is the least measurable. Analogger came from that contradiction: physical media is more intimate than streaming, but less measurable.

The Market

Physical media is not dying. It is premiumizing. Artists, labels, and fans are investing more in physical releases — not less. That is exactly where new data infrastructure can matter.

How It Works

A small embedded sled inside the cassette captures playback events, rotation data, usage count, and condition signals. Data is stored locally on the device. Sync happens occasionally via NFC — bring the tape to your phone or a sync point at a record store, venue, or café.

Business Model

The wedge is independent artists. The expansion is label infrastructure.

Prototype Schematic — v0.1

ATtiny MCU · NFC (I2C) · Linear Hall Sensors · Energy Harvesting · 4MB NOR Flash · KiCad 9.0.2

Next Milestone

Prototype v0 — prove that Analogger can reliably detect cassette playback before worrying about app polish or industrial design.

• Assemble minimum sensor test rig — Hall sensor, MCU, NFC module
• Test inside a cassette shell across play, fast-forward, rewind, and idle states
• Define the first playback rule and document the result as technical proof

Analogger is an independent project by Bobby Gray.
Currently seeking hardware engineering collaborators.